Section 2: Boilerplate
Visualise your research
Use sheets, docs, or a whiteboard to visualise the research data you've gathered. Once done, put it together here.
Look for patterns
Identify patterns in this research data. Once done, categorise them into pain points and desires.
Insights | Pain Points | Desires |
|---|---|---|
Some guiding questions:- What common themes are emerging across feedback?
- What do your customers love or dislike about your product?
- How do your competitors position themselves, and what can you learn from them?
- What common themes are emerging across feedback?
- What do your customers love or dislike about your product?
- How do your competitors position themselves, and what can you learn from them?
Identify core insights for each ICP
Now, categorise your insights based on the ICPs. First, flesh out your ICPs in depth, once done, break down your findings for each ICP.
ICPs [flesh this out]
Parameters | ICP 1 | ICP 2 | ICP 3 |
|---|---|---|---|
Ex: Name | Tanya | Rahul | Ravi |
Ex: Age | 25 | 21 | 30 |
Insights for each ICP [flesh this out]
Insights | ICP 1 | ICP 2 | ICP 3 |
|---|---|---|---|
Distil insights into core themes
Write down the key themes based on your research and insights.
Validate with your team
Speak to different teams, validate your findings and write feedback here.
Findings | Team 1 | Team 2 | Team 3 |
|---|---|---|---|
* Feel free to make changes to the table/templates.
Brand focused courses
Great brands aren't built on clicks. They're built on trust. Craft narratives that resonate, campaigns that stand out, and brands that last.
All courses
Master every lever of growth — from acquisition to retention, data to events. Pick a course, go deep, and apply it to your business right away.
Explore foundations by GrowthX
Built by Leaders From Amazon, CRED, Zepto, Hindustan Unilever, Flipkart, paytm & more
Crack a new job or a promotion with the Career Centre
Designed for mid-senior & leadership roles across growth, product, marketing, strategy & business
Learning Resources
Browse 500+ case studies, articles & resources the learning resources that you won't find on the internet.
Patience—you’re about to be impressed.